Using the XGLOO to Generate Leads at an Exhibition

The autumn and winter exhibition season is one of the most lucrative times for a business to venture out and attend a corporate event.

As a whole, the UK events industry is worth £42.3bn and attracts over 85 million visitors per year. Of those attendees, 81% have buying power. That means four out of five people walking through the door are potential customers.

Despite this, 66% of trade show exhibitors say they are dissatisfied after exhibiting. The reasons for this vary, but 27% of people attribute it to their booth being overshadowed by their competitors.

If your booth is overshadowed, the likelihood is that the people walking through the door with money to spend won’t be coming to your booth – essentially meaning you stand to make a loss instead of a profit.

No matter how big the exhibition space you rent out; if your display doesn’t instantly captivate event attendees and harness their attention, you’ll never generate leads or turn a profit.

That being said, throwing thousands of pounds at an exhibition company to create a display won’t necessarily guarantee you traffic and increased sales either.

The key is to invest in a dynamic and diverse display that stands out from the rest, and the XGLOO inflatable event tent does just that.

When XGLOO first launched over a decade ago, there was nothing quite like it on the market. The iconic igloo shape and 100% customisable surface area made it revolutionary, and years later, it still is.

Amongst a sea of boxy build and burn stands with right-angle lines at every turn, the XGLOO is a breath of fresh air.

The curved dome and round legs are a curiosity to the wandering eye, and in a world where every brand is morphing into the next, such an aberration is welcomed by those with buying power looking for something new to invest in.

After all, no one ever stood out by being the same.

Granted, the XGLOO inflatable event tent won’t stand as tall as a 25ft custom made display stand, but the originality of the tent will do more for your brand than an overpriced, unsustainable exhibition stand ever could.

That’s not to say that the XGLOO tent isn’t big – you can choose from 3×3, 4×4, 5×5, 6×6 or 8×8 – the latter of which offers an impressive 64sq/m of internal space. That’s more than enough room to park an SUV, set up a few chairs and entertain visitors.

Size is all but a number, though, compared to the weight of graphic and branding coverage. Revenue can be increased by as much as 23% when branding is consistent across all platforms. That means pulling through your logo, company colours and taglines onto your exhibition stand can go a long way to boosting your profits.

The good news is, the XGLOO is completely customisable. Every inch of the frame, canopy and walls can be printed with your company branding; allowing you to harness the full potential of consistent brand recognition.

There’s no need to panic about business rebrands because the canopy can be removed and replaced with a new one with updated branding on it.

There are an abundance of additional benefits to the XGLOO, including the durable and fire-rated PU fabric coating, easy assembly by one person in just minutes, supplied carry bag for exhibiting on the go and the fact it’s completely weatherproof.

If you would like to know more about the XGLOO inflatable event tent, please call us on 01733 511030.