5 Benefits Exhibitions Have on Your Business

With brand awareness increasing by as much as 82% from attending a trade show, networking events offer immeasurable benefits to your business.

Here’s a list of the top five benefits attending a trade show can have on your business:

Brand awareness
The biggest reason people go to exhibitions is to raise their brand profile and reinforce their industry influence.

Whether you’re going to a B2B or a B2C event, hundreds – if not thousands – of visitors will be roaming the aisles of the exhibition hall looking for a deal.

Trade shows don’t just attract guests; they also attract lots of other businesses – most of whom will be in direct competition with your brand.

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If you don’t have the right display stand or if you assemble it wrong (which is very easy to do given how fiddly a lot of stands are) people will notice and they will remember your brand for all the wrong reasons.

You only get one shot at a first impression so make sure it’s a good one with the XGLOO inflatable event tent.

The fool-proof, easy inflate self assembly and large format size – mixed with the 100% customisable graphic area – means that anyone and everyone will be able to see your exhibition stand and your branding from anywhere in the event venue.

Customer Feedback

Attending a trade show gives you the opportunity to sit down face to face with clients and potential customers to find out what they like about your brand or service and what could be improved.

Taking this feedback on board and acting accordingly is how you grow your business.

Whether it’s good or bad, take it in your stride and use it as an opportunity to grow.

Industry News
Whilst at an event it is well worth taking the time to sit in on a talk or a seminar by a guest speaker.

Listening to new voices gives you a fresh perspective on things and provides an alternative way of thinking which is always beneficial to your business model.

Generating Leads
As we alluded to earlier on, people buy people.

The purpose of trade shows is to encourage brands to mingle with clients and other businesses, so taking full advantage of having potential leads handed to you on a plate is only ever a good thing.

Plus, it’s been proven that closing a sale on a lead from a trade show is cheaper and faster than closing a sale via other marketing tactics like telesales.

Attending an exhibition isn’t just about making connections with consumers, it’s about connecting with other professionals.

Don’t be afraid to introduce yourself to CEO’s who have the power of influence – it could all pay off in the long run.

Exhibitions and events aren’t for everyone, but the vast majority of brands have something to gain from attending, so it’s always worth giving it a go to see what you get back.